Now he could take those email addresses ... let’s say you get three hundred in a week right, just
different people going in there. He puts them in the autoresponder, in the reminder system...
Those three hundred emails are being followed up on and in the week he tells those three hundred
people, that anybody can come in and get a soda for 25 cents. All they have to do is come in.
And he tells them they have to come in during this and this time. But guess what those times are ...
the slowest times the restaurant has when they don’t get any customers right. So usually when the
restaurant’s usually slow, now they’re picking up speed. And that’s how you do it. So basically it will
increase the revenue of the company.
Imagine a barbershop has everyone sign in with their name and email address before they get a hair
cut, and they get two or three hundred clients a month and put those in the reminder system,
reminding them in two months to get a haircut. Unlimited reminders -- that’s the whole point.
And if someone doesn’t want to receive their reminders, they click a link and they’re gone. No other
action involved on the part of the person putting in the email address.
Once someone gives you their email address, they’ve opted in. If a restaurant for example can fax
us the business card that someone gave to them, that’s proof that the restaurant did not spam
them. We won’t shut them down.
If someone faxes us a piece of paper ... highlights or circles a page like a barber that logged in,
we’re not going to shut them down. Because he opted in. But the customer’s not going to complain
if the barber sends him a follow-up ... the customer knows the guy -- he’s talked to the guy while he
was cutting his hair. That’s how it works.
That’s about as opt-in as you can get when you see them face to face.
And those are just a couple of applications. In network marketing you can remind people about
conference calls. Imagine how valuable that would be if everybody got an email 15 minutes before
the call, to get on the call.
If the call’s set for a specific time ... set your reminder for a specific time. Send your reminder to go
out 15 minutes before the actual call so everybody gets it ... or 30 minutes before the actual call
could be better, because you know how some mail servers are.
These are very useful tools, and a lot of people aren’t going to see the value of them, but a lot of
people will.
That’s true. And will you be working closely with people who want to build it up as an
opportunity as well.
Absolutely. In fact we wrote a 17 letter follow-up series for Lead Lightning and one of the follow-ups
goes into detail about the reminders and text messaging for example.
So everyone who gets these follow-ups are going to find out how useful these reminders and stuff
are. So we’re not just offering autoresponders -- that’s the whole point.
Page 79
testing
Some doc
