And it’s easy to forget that computers definitely aren’t infallible. And it’s good to always
have a backup system.
I very often save stuff onto CD and I always save it onto more than one CD because
information is our livelihood, so it’s very important that we keep it safe.
Yeah, I make backups occasionally onto CD-ROM myself for some of my stuff. I’ve got to do a
major hard drive cleaning some day and get rid of all the junk on it that I’ve accumulated over the
years.
When you do an ezine ad though -- no more than 60 characters wide, because a lot of email
programs after 60 characters will wrap it, meaning you’ll have to scroll to the right to read it.
And I can tell you one of the most annoying things I ever get in an ezine is having to scroll to the
right to read. I think that is the most annoying, almost rude thing.
Exactly, you don’t want to lose readers over such a silly thing.
And I actually know some big time internet marketers and I don’t want to mention names because
some of them are my good friends that are doing that. They do that still, and I don’t understand why.
I like to read this one guy’s newsletter so much ... I get his newsletter and you have to scroll to the
right to read it ... when I have time I read it so I like to copy and paste it into my text editor where I
can see it all without having to scroll. And then I just read it from the text editor.
In other words whenever you send something to your list, don’t make it more than sixty characters
wide. You can make them as deep as you want, but not more than sixty wide.
This is, I believe something you mentioned in your book Gary Shawkey’s Secrets and it’s
interesting how you said you tend to try quite a few opportunities or network marketing
companies a year, obviously only a few succeed, but when they do succeed they really pay
off. Can you offer any tips to people for spotting good opportunities and how to spot one
that isn’t working out.
I don’t really have a method -- I have the EEO formula. Basically keep your Eyes and Ears Open.
And keep flying around looking for good stuff. In other words there’s no real formula for telling ... it’s
pretty much common sense.
I guess there is a formula -- if the web site basically has a
PayPal
link, if it looks too ugly, if it looks
like it was done in
FrontPage
... I mean stay away from those kind of junky looking sites.
That’s the main litmus test of an MLM Louis. Is the product useful. Don’t ever get involved with a
program unless the product is useful.
Like
CDI
is a perfect example -- that’s an example of a program where I’m saving $1,800 a month on
my phone bill. I wasn’t really too hyped up about promoting
CDI
-- it was a forced matrix which is a
good comp plan, but it’s already been around two and half years. It’s not like I have a big downline
to work with.
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