Now LeadLightning.com -- that’s my program. We’re eventually going to offer the exact same
feature down the road. We don’t know when -- probably by about the time a lot of people listen to
this tape we’ll already have it in place. But we have a ton of upgrades and that’s definitely
something high on our priority list of things to do.
I might even be making standalone software for this so that the average person can put it on his
server ... you won’t have to worry about independent services for doing this kind of thing.
That’ll be good. I think that would interest a lot of people.
It would. It’s definitely going to make the job of network marketing a lot easier for people because all
they have to do is collect the money and run the ad. It’s definitely going to be a popular tool.
In a way it’s similar to your
Lightning Track
software but just supports a lot more URL’s.
Exactly. That’s all. That’s the only difference.
Lightning Track
supports three. So it’ll allow you to
do a small split-test. Now if you have three people that want to go in a co-op ... if you have a
$3,000 ad, you want to run a big ad, or a $3,600 ad like through a special ezine or something, each
of you can pay $1,200, that splits your costs up pretty good. It’s saving everyone 75%.
Obviously it’s better to have a rotator that would handle more than that. I’m wondering if a rotator
that even like for small co-ops, that serves 20 to 30 people might be good. And then maybe an
enterprise version that would do unlimited. But as a standalone. But I like the idea of just making
one unlimited version.
And of course you would need to offer an import feature.
Sure. Of course we would want to include something like that ... they would fill out a form and it
would put it in a certain format ... we could import a CSV file. That’s something we’d have to talk to
the programmers about, but it’s definitely something we could do.
And the other thing that’s real important about something like that is giving everybody in the co-op
daily stats of how many unique clicks the campaign has generated for them based on the amount of
money they invested. And the return on investment and all that -- giving it to them in a nice little
email report.
So as you can see I’ve got a lot to do still. I promised myself I’d get all this done before I retired off
the internet. So many people are depending on me, and I do not see the internet moving fast
enough ... I don’t see these ideas getting implemented, and if somebody else did it that would be
great ... it would save me the trouble, I wish someone would help me out. But if nobody else does it
I’m going to do it. Because it’s going to get done.
For people who are building up their ezine let’s say ... and obviously you have a certain way
of communicating with your list, what advice would you offer to people to communicate with
their list effectively.
The best way to communicate with your list effectively is to send them some personal information
about yourself. When my Dad passed away I let my list know it. I must have had over 200 replies to
that. "Brian I’m sorry about your Dad ... I’m going to pray for him" and all this stuff.
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