As we’re talking about lists ... I’d be interested to get your take on what are your
recommendations on building a list for anyone who’s either already got one and wants to
build it more, or even starting from scratch.
There’s quite a few ways to build a list. I’m going to give you a URL to a place that offers articles,
about ten reports on how to build a list, this way people that buy this can go down there and read
about different techniques used for this.
It’s at
OptInLightning.com
, we actually have this archived on our site from different authors that have
actually done this successfully including myself. It’s
OptinLightning.com/manual/ezarticles.html
Go to that web site and you’re going to find a bunch of ezine articles on different aspects of ezine
publishing, tons of information there. And there’s even an article that I wrote myself called Ten
Secrets Of The List Kings. Which are my top ten secrets on what I used to build my list over the last
21 months to where it’s at right now.
And I actually wrote the article last year when I was in the process of building, and the same
principles apply right now.
Something I want to ask specifically about your list which is quite unique but hasn’t seemed
to harm your business in any way, is you don’t do the usual ezine route of articles and so on
and so forth ... it’s purely promotional items. And that hasn’t harmed your subscriber count
has it and that’s worked well for you.
Why do you think it’s worked in your case whereas on other lists subscribers do tend to get
upset with solo mailings.
Well that’s a funny thing. I think the key is honesty ... I don’t try to trick people into buying anything, I
just straight up tell them I want them to buy what I have. I offer free stuff when I want to offer it. I
think my name’s out there enough, and enough people know me that they know what I do and how I
operate because I actually put up articles on how to run a list.
One of my theories is not to offer a bunch of free stuff because all it does I think is attract whiners
and complainers and people that are looking for nothing but free stuff and who has time for them. I
don’t. I want to work with people that are serious.
Let me give you an example ... the other day I sent out an email to my list, I was looking for one
person, just one person that was willing to work really hard for the next three months making phone
calls, like five or six hours a day making phone calls to pre-enrollees, closing them ... doing all this
stuff and getting everything lined up right.
And guess how many calls we got off that ad. Two calls. One guy wasn’t qualified because he was
in the UK and you can’t work Life Force in the UK because not only do they not have it there, but
they can’t make the long distance calls.
So even if you opened up a
Nevada
corporation it wouldn’t work. The other guy that called was
totally qualified, and he’s in the system doing it right now.
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