Yeah it is, I’m really happy with how I’ve done and I don’t want to stop the momentum just because I
had a good break.
And as you say you always build from one business to the next ... would you say a lot of your
success has been ... let’s say
Optin Lightning
actually helped you build up a list which you
then leveraged into network marketing and it just snowballed from there.
That’s part of the story. Every time someone bought
OptIn Lightning
there’s a feature in the bottom,
there’s a little
ClickBank
link at the bottom and everyone who has it installed on their server ... we’ve
had over a thousand purchases from it by the way which is $90,000 just on the front end. Actually
we’ve made a little more than that ... a little over $100,000. And I had to split it with the programmer
50-50 but that’s okay.
The good thing is every time someone clicks on that
ClickBank
link they go to the
OptIn Lightning
site because they become a reseller for the software automatically, and it’s outsourced through
ClickBank.com
because it’s the easiest merchant to deal with if you’re dealing with digital products
or eBooks because you don’t have to do anything yourself, they do it all for you -- they do all the
accounting and everything ... they can just cut you a check. I love that company as far as that goes,
it’s so easy to use.
The only negative some people don’t like about
ClickBank
is the chargeback issue. The issue is that
they allow refunds without question, and some business owners don’t like that, but in all honesty if
they can’t get a refund when they want one they’re going to do a chargeback half the time and then
you don’t want that on your record anyway, so I just accept it as a cost of doing business.
About one in every fifteen or so ask for a refund, and you just accept it as the cost of doing
business. If you make $100,000 and snotty customers take back $10,000 you still make $90,000.
You’ve got to look at it like that.
It’s part of business ... it’s part of customer service.
And if you give them a refund half the time they’ll get out of your hair, and some of them even come
back for something else you offer, you find them on your list, you sell them a $20 eBook , you see
their name pop up again.
I’ve noticed that as well. For whatever reason they ask for a refund ...
Sometimes the refunds are really polite. Once in a while they’re rude. That’s part of the business.
But it does create a good impression and often they do say "I’m going to stay on your list
and I hope to buy from you later" maybe when they’ve got a bit more disposable income or
whatever.
Exactly. And one cool thing about the software like I was telling you before -- that every software I
build has a viral feature in it and that one has a
ClickBank
link at the bottom.
In other words anytime someone sends a follow up email out with
OptIn Lightning
the
ClickBank
link’s at the bottom ... if they click that link, they come back to the
OptIn Lightning
site, get on my list
... so I have a whole bunch of publishers on my list and I have a whole bunch of their people on my
list too.
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