pg_0058

So it’s not necessarily who you’re dealing with, it’s: can they generate the kind of leads you want.

And custom lead generation.

You basically want to get with the person ... make a deal with a high traffic web site and get with the

person that has an in with that site, or do it yourself -- you can generate your own leads that way.

And just make a deal with them -- "Can I put this form on your web site with these fields." ... and you

can generate any kind of leads you want. Qualify them as much as you want.

You understand the concept that I’m getting at here. You can qualify leads as much as you want

before you purchase them from another person.

Now you have to trust that person you’re dealing with so that’s why when you work with somebody

you always do a small test purchase first.

If you’re going to buy leads at $5 a piece ... buy ten from him. If you can convert three out of the ten

then it’s reliable. You’re not going to convert 100% even if they’re the most qualified leads in the

world...

There’s always some people that fill out forms and change their mind. They may want to join today

but tomorrow they don’t want to join.

And I think maybe some people join just out of curiosity, just to see what they get.

Right, exactly. Like take the

Care Entree

program for an example, so everyone can relate what I’m

talking about here...

Care Entree

is a medical savings program which I think is what they call a PPO -- Preferred Provider

Organization I think they call it. Basically what it does is it saves you money on healthcare

throughout the United States and Canada ... and actually it’s not open in Canada yet but they’re

going to open it in Canada. There’s a lot of reps in Canada though for it.

You get a self-replicated web site, it’s semi-automated. They haven’t totally automated it yet but

they’re working on it.

Basically what happens is ... and it has a comp plan that’s unlimited levels ... it pays seven levels

deep. 60% payouts to reps ... stock options ... bonus pool. I like the comp plan a lot, because it’s

got a lot of good factors in it.

So how would I build a program like that up with a lead generator. I’ll find someone that’s willing to

generate the leads ... I already know someone that can do it for that program too. He’ll generate

them for about five bucks a piece, he’ll give me twenty leads, I’ll call them all and I’ll probably close

seven or eight of them.

If I paid for twenty leads ... paid $100 and I closed seven or eight people, that’s no different than

paying $100 for an ezine ad and closing eight people out of the ezine ad. Now if those eight people

follow my front line, I’m making thirteen dollars apiece from them.

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Some doc