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When you buy leads from companies, what’s particularly important to you.

When I buy leads from network marketing companies I need a name, and I need a phone number

and I need an email address. The other thing I need to know is how old they are. I usually like to

work with leads that are seven days or less old. But any leads, thirty days old or less are okay too.

I’m not very picky about that ... but obviously if I get a lead that’s three to seven days old, they’re the

best.

Depending on what kind of leads you buy ... you could pay up to five dollars a lead for a

Care Entree

lead, like for the

Care Entree

health program. If the leads are qualified enough.

Now if they’ve qualified them to the point where they’re ready to call and signup ... in other words the

lead capture form that the lead generator used that sold them to you, if they used a form that was so

strict that they basically said that they’re ready to sign up and you call them and then you just walk

them through the signup process ... would I pay five dollars for a lead. Of course.

How many leads would I buy. Thousands of them. So the cost of the lead isn’t the factor, it’s how

qualified that lead is.

So how can you judge that.

Well you just have to talk to the person generating the leads. If they’re legitimate they’ll talk to you

about it.

Basically ... I’m more than happy to pay five dollars a lead if the lead is qualified enough. If

someone generates a lead that’s 24 - 48 hours old, and has all the information ready to close a

prospect into a program, then that saves me from having to go out and do it myself.

So how many leads would I buy at five dollars apiece with guaranteed phone numbers and

guaranteed that they’re so filtered out that they’re actually ready to sign up for the program. I’d pay

ten, maybe fifteen dollars a lead.

It depends on how qualified they are. And contrary to popular belief, it’s not always the big lead

generation companies that can generate these leads. It could be a small guy going out and doing it

through pay per click search engines.

Or a guy that made a couple of deals with some publishers that have somewhat high traffic web

sites and paying them a few hundred a month apiece to put his form on there. On one of their pages

that gets seen a lot.

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