How did I get him. If I was a nobody he probably wouldn’t even be talking to me about it ... but my
name was branded and so I got him to Diamond. Remember how I said branding pays off in the
long run.
I would rather spend my time talking with you on the phone here and get tens of thousands of
people down the road to download this interview than for me to collect $500 an hour for so-called
consulting where I’m going to give all this great information but nobody else will get to hear about it
either.
And branding is what got Darren under me. Darren would have never joined under me if my name
wasn’t out there as much as it is.
And one thing of course -- it may sound a bit harsh, but it’s true that anyone who works
online ... especially people who are so well known such as yourself and
Terry Dean
they get
an awful lot of offers, of all sorts.
And if the name rings a bell that e-mail’s going to stand out a lot more in their Inbox. So it’s
good to get your name known and get some credibility because people, even if you haven’t
worked with them directly may get to know you.
And actually something about building people -- it’s a really interesting story I heard directly
from his books. I’m sure you’ve heard of
Big Al
...
Yes -- he’s made some great marketing principles that have stood the test of time.
I like his way of recruiting prospects at those monuments that you visit ... the Grand Canyon and all
that. Like tourist traps -- go down there and take pictures of people for free and hand them your
business cards ... I like that one. That was an interesting way of collecting leads I thought.
That wouldn’t work very good for my product as it’s a Biz-Op product ... but it would work pretty good
for a me-too product. let’s say I owned a cooking site -- that would work for that because everyone’s
into recipes.
The really interesting story about it was he admits openly that he was in a network marketing
company and he was working it for two years, and he made no money at all and he didn’t
have a single recruit.
But he kept studying, kept seeing what he was doing wrong ... and it basically came to a
point where he developed a system ... a very simple duplicatable system and then the two
years after that ... I think it’s within two years he got a quarter of a million people in his
downline. Just with that simple duplicatable system.
It’s quite remarkable -- he kept at it for that long without any noticeable success and then it
all turned around for him in the same period of time.
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