I mean -- it just might not work for him, he might not be willing to make calls, he might not have
money to invest in the business, and he might just not be fit for the business. Not everybody’s fit for
it. I found out I was and I love it.
I’m what they call a very aggressive marketer, but I’m a very non-pushy marketer. Now a lot of
people say "What the heck are you talking about Brian.". Here’s the difference...
I’m an aggressive marketer, because I’m going to throw the offer in front of your face. I’m going to
throw it in front of a million people’s faces. And they’re either going to join or not.
But I’m a non-pushy marketer -- so if they got me on the phone and they say "I don’t know ... this
isn’t for me" I don’t argue with them. I don’t have time. I say "Okay, well, if you ever change your
mind let me know".
I never get upset on the phone because it’s not worth it. I don’t beg people to stay because it’s not
worth it.
Even if a so-called big hitter turns me down, do you think I lose any sleep over it that night. Do you
think I even stress out. I don’t. Because I could find another one, or I could teach them how to do
what I’m doing myself. Potential is interesting but performance is everything in this business.
In other words -- you can have all the potential in the world, and that’ll excite me to a point ... but I
won’t be very excited if you’re not performing. So you could take somebody with no so-called
potential, but he could be trainable ... in other words no initial potential, but then you can unlock his
hidden potential by training him and the next thing you know he’s a heavy hitter. You just developed
him into a heavy hitter.
Every heavy hitter had to not be a heavy hitter at one time right. They had to get their break
somewhere right. Then there you go -- heavy hitters can be developed. It’s not: you get a heavy
hitter/you don’t get a heavy hitter ... that’s like an elementary statement, doesn’t make sense.
That’s one real benefit of ezine lists because you can keep in contact with your subscribers.
Exactly -- I wasn’t a heavy hitter until
Big Dogs
then all of a sudden I was a name branded heavy
hitter.
I mean also in reverse -- you can keep in contact with people until the time’s right for them to
really make a go of it ... and then work with them. Maybe they’re on your list two or three
years and they’re sort of half interested but they’ve got other stuff going on.
Exactly. Like ... there’s an ezine publisher that publishes a pretty big ezine ... he just joined in
Life
Force
under me because I put him under another guy named Jim Butler which is a friend of mine,
I’m sure he won’t mind me saying his name. He wants some branding too ... he’s already told me.
This has happened a week ago -- he’s going to spend a very substantial amount of money
advertising it and getting pre-enrollees. We have a duplicatable system ... we’re going to work with
his team, we’re going to try to get him to Diamond real soon.
Page 48
testing
Some doc