relationships and getting to know people. And give and take.
It’s always a two way street.
Maybe some people feel there’s a magic pill where you create a JV.
It’s funny -- I had some guy ask me for consulting one time right. He goes "How much do you
charge for consulting." and I say "I don’t provide consulting services, I’m just a marketer".
And then he asks me "Then why don’t you share your knowledge with everybody else on the
internet, that’s not fair". I’m thinking -- does he act as if my knowledge came out of thin air. He’s
acting as if I didn’t go out and read it from 50 other places.
What am I supposed to do. Just take all my time, spend it with him, and just share this knowledge,
for what -- three or four hundred dollars an hour. I don’t even think it’s worth it at $500 an hour to
do that.
I would rather share it with you for free and have 10,000 other people learn what I’m doing. Then
I’m going to make more on branding than I would if he paid me $500 an hour. That’s the power of
branding.
Now anybody listening to this I’m sure can see what we’re talking about here. We can sell this tape
for $2,000 Louis, I’m serious. Maybe $497. I’m just kidding.
I think what really helped brand your name is the eBook
Gary Shawkey’s Secrets
.
That was kind of a fluke ... because obviously everyone who reads it knows I wrote the whole thing.
We put his name on it, so that I could get on television. The national TV campaign didn’t do very
well, but I still got on TV once, so I can say I got on national TV. Three in the morning, right.
But the fact is I was on TV and that’s a good thing -- and it’s a good part of my resume so it should
have said
Brian Garvin’s Secrets
, but that’s okay. But everybody who opens it knows it.
But that eBook -- it did go somewhat ballistic. It was everywhere. And I think a lot of that is
the strength of your name. That one really took off ... it was quite amazing actually.
And I think that all resulted from the branding techniques I’ve been employing the last couple of
years Louis.
And you also got some very strong testimonials -- a good few pages...
Oh yeah -- there were like 50 big time marketers that endorsed it. That book was a book and half
wasn’t it. It really got everywhere. My name shows up on Google something like 28,000 times.
Just to talk about that briefly -- could you sum up why you think that eBook was such a
success ... and perhaps if people want to replicate that success.
Well I think it was because it was a book written by someone with actual experience in the field, and
wasn’t written by anyone based on theory. It was written right after I was in the prime of actually
doing the heavy duty affiliate marketing I was doing.
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