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Everyone will be placing ads in that one spot until it wears out.

Maybe that’s one thing ... it’s a good site

Terry Dean’s NetBreakThrough’s

but as he does say

which advertising works and which doesn’t maybe it will get saturated.

Exactly. And the key to all this is building your own opt-in list. Obviously that’s where most of my

money’s coming from. And when I make money ... it’s usually by doing mailings to my list. And

usually it’s for affiliate products that I’m involved with or I own.

I don’t run ads for my list, as you probably already know. When I do run ads on occasion they’re

$295 and I’ve had most of the people that run ads with it have been very, very pleased with the

results at $295 because it’s a very hyper-intensive list of 41,000.

I imagine that you actually make more money when you promote your own...

I usually do. And the reason I make money is I’ve actually dropped off the frequency of my

mailings. I don’t know if you’ve noticed now, but I don’t send out too many more mailings except

maybe my own products now.

Once in a while I’d do a joint venture with somebody else, and the only reason I do it ... not because

I need the money from this product, but if he’s like a big seller in

Lead Lightning

or a big seller in my

other products and he’s driving me a lot of customers ... what can I say. "No -- you’re going to give

me all this business but I’m not going to give you any". I can’t say that.

I’m kind of obligated. I don’t think of it as much of an obligation if he’s helping me build my

business. I don’t really have a qualm about doing it.

It’s a business partnership isn’t it.

Yes. Most people’s idea of a joint venture is "Hi, I’d like to create a joint venture with you. Here’s

my product, send it to your list". That’s not a joint venture. A joint venture is send my product to

your list ... give me a bunch of customers then I’ll send your product to my list and I’ll get you a

bunch of customers.

Now we both have a bigger customer base. A joint venture isn’t "Take this product to your list,

you’re going to make so much cash" because I don’t need the upfront cash. I make enough of that

in residual income. What I need are business alliances with people that are rock solid, that will help

me build my business too.

That’s the thing. Like everyone obviously, I’m learning at an ongoing basis and a lot of this I

feel is common sense. As in just building relationships and just getting to know people and

then you tend to work more with them.

As an example -- with

Neil Shearing

perhaps it helps we’re both in the UK so we kind of just

help each other out as fellow countrymen but he’s got a very big business which he just runs

from home.

And he’s a busy guy, and I’ve got to know him and because of that we work more and more

together and it was about a month ago I spent a whole afternoon on the phone to him, and he

wouldn’t do that to anyone, so I’ve spend the time getting to know him and we get on well ...

so really as you say it’s just a business, it’s common sense as well -- just building

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