And I could use that in the right way. You see the key is not to abuse that. Because when you
brand yourself you’re going to get a lot of credibility, and you’re going to get a lot of people following
you. But you can’t abuse that either.
By bringing them into programs that are bad, then you could tear up all that credibility you’ve built,
and once you build it and you tear it up contrary to what a lot of people think credibility does come
back, but you could lose a lot of it.
That’s the thing -- you spend the time building it up ... you have to be careful in a way. And
that’s why I think people such as yourself and
Terry Dean
... they make a point of not
attaching their name to everything, they do a bit of investigation and tread carefully.
Exactly, they want to make sure that the opportunity is rock-solid first.
Just as a very crude example -- you wouldn’t want to give a testimonial on let’s say a pyramid
scheme site.
Exactly. And if someone put my name on there without me knowing which has been done before ...
I don’t really take the time to even worry about it, because sure I could email the webmaster to take
my name off, but who has time for that. I don’t. I’d rather take my time and make another $50,000.
Time is money in this business.
But if someone does that ... and then someone says "I saw your name on the site" I’m just going to
say "The funny thing -- my name’s on that site but I’ve never heard of that product". That’s usually
the response I give when somebody asks me something like that.
I’ve had that happen a few times. I’ve even had people put my name on testimonials on a couple of
books at
Amazon.com
. Internet marketing books that I’ve never heard of. I’m laughing.
In a way it’s kind of flattering. I’ve almost stopped being surprised at what you see on the
internet. You just see some crazy stuff.
Yeah -- it’s funny. Like there’s this book on
Amazon
... I don’t want to give the name of the book
because I don’t want everyone hitting the site. I can’t get a hold of
Amazon
to take my name off
there. I tried it, just real quickly but they don’t respond ... that’s a huge company ... who knows who
at that place.
Basically the book said "This is one of the most enticing and most informative books I’ve ever read in
my whole life ... I’ve been following this and this guy for two years now and ..." it was a ridiculous
testimonial because I’d never even heard of this guy. But he had a book on internet marketing out --
it was funny.
Something to ask you about advertising -- do you have good sources for finding good places
to advertise.
Well the problem with advertising is it’s all about testing. You can’t really say "I’m going to go to this
place and I’m going to get loads of leads". You and me both know ... we’ve both been in the field
long enough to know that if there’s a place that you can get that much bang for your buck ... where
you can put in $100 and get $500 in residual income you and me both know that that will be
exhausted within a month.
Page 40
testing
Some doc
