And that creates a name for you too. Now you’re going to have thousands of thousands of people

who’ll know who Louis Allport was who didn’t know before.

And a lot of them are probably going to get on your ezine. So it’s a good win-win.

Now another thing I do to brand myself is the same principle, but it has to do with interviews or

electronic books. Like I said anytime someone wants to interview me I do it. There’s a lady that

wanted to create a series of audio tapes. And one of them was with me. I’m going to try to get with

her in a few days to finish it off.

Anytime someone wants a testimonial ... this is another big one, this is like number five here okay.

Another big one -- anytime somebody wants a testimonial for their private site or their search engine

site or their membership site ... they spend their whole time online getting traffic and sales to that

site.

So guess what that means.... If I put my name in front of there recommending it or whatever, that’s

a lot of people that are going to see Brian Garvin again that saw him before.

So what happens.... I can get two to three hundred unique clicks a month or at least ... I don’t know

... ten gazillion people more seeing my name by putting my name on testimonials all over the site.

And this is what I mean by writing my brand -- the more I do interviews ... the more my name’s out

there ... the more people want me to put testimonials on their web site.

The more testimonials I put on their web site, the more people know me... the more people that

know me the more interviews I get ... it’s kind of like a recurring cycle until you’re everywhere.

I don’t think I’m quite everywhere yet to be quite honest with you. I think I’ve got more branding to

do but I think I’m getting there. And that’s how branding works, and if we were just to sell this

information on branding we could probably make thirty bucks a pop, so this is obviously a very, very

valuable audio series we’re doing together.

I think people do overlook the importance of branding. And just getting your name known.

Exactly, and see here’s the thing -- people are more loose talking to you if they can actually listen to

a real person. Like an audio or see your name on a site ... people know who you are and they trust

ya and they’re more willing to come back and want to do something with you down the road.

That’s the big thing about the internet ... it’s very impersonal. And you can visit someone’s

site and think "Who are you. Why should I buy from you."

Exactly. And that’s what branding’s all about. It’s about getting your name out there, and keeping it

out there. And the more you do that the more money you make down the road.

Because like the term "Branding Your Name and Breaking the Bank" ... I’ve got people like Doctors

and Lawyers that I can pull into any program ... it’s real easy, my name’s so out there now I can just

talk to them about this and this program and they won’t even ask, they’ll just join and they won’t

even ask questions, they’ll just throw $1,000 in my lap.

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