I have the domain name reserved but I haven’t really had time to set up my little cyberworld up there
yet.
But step one of branding myself is basically, every time I put out an eBook, or software product, I
basically put my name in it, or on it, on the admin panel of the software ... anywhere so they see my
name. Every time they log in and use that thing.
"Yup --
Lighting Track
, Brian Garvin, we all know him". I’m kind of becoming a household name on
the Biz Op field. That’s kind of like my goal.
The second thing I’ve done to brand myself is every time I’ve placed an electronic newsletter ad on
the internet, whether it’s a solo or an ezine ad, I always put my name in the ad, somewhere, okay. I
want people to keep seeing my name. That’s my goal.
Get people keep seeing my name because if they keep seeing my name they’re going to trust me
more. And if they trust me more they’re going to be more likely to talk to me and join under me in a
program. Like an MLM program or something like that.
Exactly. It’s the whole trust issue.
Now the third thing I do is I put up a list of ads ... I show other people how to advertise right, and I let
them know that they can take that ad and place it all over the internet and that ad has my name on it
so what happens is other people take my name and they plaster it all over the internet.
So that’s another way I brand myself. That’s the third technique I use. Okay.
Now a forth technique I use, is I go ahead and I take ebook interviews of anyone who wants to
interview me in an eBook, I’ll accept it.
When you asked me to interview you -- I had a mail server problem, we talked about that before.
But when I saw your email I saw the opportunity and I responded immediately remember. I wanted
to get going.
And that was a four hour interview -- and I have time for that stuff, and I’ll have time for it again if
someone wants to do it.
It depends on their marketing plan -- if they want to do it to offer it as a bonus to something that’s
going to get ten visitors a year it’s not worth it. But if it’s going to be a substantial project that’s going
to be aggressively promoted of course I’ll do it.
All we’re doing is pairing together and creating a win-win and basically that’s how I brand myself is
by getting inside any kind of eBook or audio file that someone wants to do for me for a free bonus on
their site or whatever ... I’ll be happy to do it.
They’re taking their time to compile the audio file -- you’re taking your time in
CoolEdit
to edit the
stuff, I don’t have to do it. Heck, why not. I love it. I could take this interview and offer it to
thousands of other people who will want to download it.
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