Actually, just briefly can we just list through your products, for people’s interest....
You have of course
OptIn Lightning
... that was your first, is that right.
Optin Lighting
was the first software product that I came out with. It’s probably one of my best. It’s
really, really solid programming. And it does a great job. It’s a complete automated email follow-up
system.
And we’ve sold well over a thousand copies in the last 21 months since we’ve had it launched.
It’s very feature rich. And I think even
Terry Dean
recommended it to me.
Recently, or a while back.
I spoke to him a while back and he said he used it exclusively until it got to such a stage he
had to move his list to
Aweber
.
Yes, he did. He moved it to
Aweber
... I guess he moved to a different server that it wasn’t
compatible with is my understanding. Because we contacted him about that and he told us that.
He said he loved
the product
, he would still use it. But it’s just one of those things. He still
recommends it all over his site.
Quite a few of the top twenty ezine publishers are using it still. It’s a good product.
Absolutely. You offer also an installation service because it is quite involved.
We assume that we’re dealing with marketers. We’re not trying to make any of them technical
people, so we take care of that too. That’s why whenever I create a product or I do anything I
always partner up with somebody because there’s no way I could do that myself.
That’s one thing about running a business -- even if you can do some of the technical side
yourself, you can get sidetracked and lose a lot of time.
For example when I set up the membership site, I chose to research different products myself
to do the membership management and all that, and testing them out. And getting them
installed and making sure they worked took maybe two or three days.
It actually takes us about a week or two at least because we test it on ... we have access, my
programmer to about thirty different servers and we test on all the different servers. We do a lot of
code, and bug fixes and retesting on those servers.
The way the programmer works is he writes about an hour of code, and three hours of error
checking. So with one of our forms on
Lead Lightning
for example it took him four days to finish one
form. Because he tested it in thirty different browsers, and all this other stuff.
So our sites come up in all the browsers -- and our forms are compatible in all the browsers. We
don’t have a lot of hang-ups the other programs do because we take that extra time.
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