If it’s an electronic book, well what’s the basic core knowledge it’s going to portray to you when you
buy it.
Then start writing the features and benefits of the book, then give a price ... you know the problem
with people, and I even see big gurus do this when they write the sales letter, they put the price real
small, and you can barely read it.
I mean, why not magnify it.
If you go to
LightningPopup.com
it’s a size six font, $13.95 right across the screen. It like flashes in
their face -- you can’t miss it.
So if someone goes to the site and wants to order, all they’ve got to do is scroll down and see the
big price tag with the link right under it. Make it real easy to order.
I really dislike it when you have to spend five minutes looking for the price.
I know. The only other way to do it is to click the link and go to the order page.
Yes -- it’s a bit misleading.
And some order forms that actually take your order don’t even have the price on those. I’ve been to
some -- the price is in small print on the site in those but you really have to look but it’s not even on
the order form. And that’s not cool.
That’s one of those navigation problems ... I mean what if you’re pre-sold on the product by a
recommendation before you get to the site ... you don’t need to read the copy, you just go down to
hit the order link and buy.
So it’s one of those things where what I recommend people do is to simply ... if they’re putting up a
web site ... put a big price on there. I mean put it in huge letters. Put it across the screen.
Like on the bottom links on all my pages for
Lightning Popup
I have like "Order Lightning Popup
Now" and it goes across the screen ... just those four words.
Okay. So you make a point of not hiding the price.
Yes, don’t hide the price. Don’t hide the links. Don’t hide the order links -- you don’t want to hide
those.
If there’s an electronic ebook cover that you have with it ... you can get designed at
KillerCovers.com
by the way. Vaughan Davidson does an excellent job on those. He’s also made all my header
graphics for me for my software products. He’s great.
Go to Vaughan Davidson -- he’s great.
KillerCovers.com
He’s great -- all I’ve got to do is give him my order, he starts the job ... I can mail him a check at my
own pace, he trusts me, he knows I’ll get it to him. And he does great work every time.
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