This interview in all honesty is enough for any marketer. If they actually listen to what I’m saying and
take it seriously, that they can’t make it in internet marketing.
That’s how I started my career -- it was the CD sales and it was the pay-per-click bidding, that’s what
gave me the money to finance
OptIn Lightning
... and
OptIn Lightning
gave me the money to finance
Big Dogs
...
Big Dogs
gave me the money to finance
Lead Lightning
... and
Lead Lightning
is making
me a fortune now.
And
Lead Lightning
is going to give me the money to finance all these other income streams I’m
going to build up to their max levels which is going to ... that’s what’s really going to make me rich.
What I’m trying to say is -- it’s a journey and it might take you four or five steps to get there and it
might take you a few years but just relax, don’t take the business seriously ... I mean take it seriously
but don’t take it so seriously where you stress out.
I’m not telling you anything I haven’t done -- I have stressed myself out doing it too much, and I
could tell you it doesn’t happen overnight ... you’ve got to pace yourself.
That’s the funny thing. I kind of played around with it for a few years and just kept studying
as a hobby and actually a few years ago ran a small mail order business ... that’s really where
I learnt my copywriting.
And then a year ago ... I was in my job a year ago, and I guess I just became particularly
determined so any spare minute I had I was working on my internet business ... literally any
spare minute I had.
And two months ago I went full time. So the work was there, it did take a fair bit of work, but
it’s definitely worth it and I can honestly say I really enjoy it.
And in my opinion, I think that this particular skill ... if you’re serious about doing anything
online, because the internet is a written medium, I think if you’re serious at all --
learn to
copywrite
.
That’s my personal opinion -- perhaps you disagree with this, but I feel if you’re serious
about doing anything online, learn to
copywrite
.
Oh absolutely. And it’s not as hard as people think Louis. Here’s the basic process:
Write a good catchy headline, write a sub-headline ... what are the definitions of good headline or
sub-headline.
Well, the first thing they see when that page loads is that headline and sub-headline. If it gets their
attention and makes them not go away, then it’s done it’s job. There’s no other rules than that to
follow.
Put quotes around them, make the sub-headline in a smaller font that the main headline.
Then start with an introductory paragraph about the product and it’s mission statement or what it
does. If it’s a software product -- what does the product do.
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testing
Some doc