As far as sending it out themselves. Well, I write my own ad copy ... I follow about six rules and if

anyone follows these rules they could probably write their own ad copy for any program.

Rule number one -- I use a headline that’s pretty catchy.

And these six rules are based around one rule -- imagine yourself being the buyer of that product ...

write the ad, look at it, imagine yourself being skeptical, are all the questions answered in that ad.

Before you even hit the site do you feel comfortable with what you’re about to see. If that’s the case

then you wrote a great ad.

It doesn’t take a rocket scientist ... it doesn’t take $500 copywriters to write an ad for you. It doesn’t

take any of that. Anyone can write an ad themselves ... and the best thing to do is never use the

company’s affiliate materials that actually provide the ads because you’re going to be sending the

same ad out as everybody else.

Write your own personal endorsement of the product. That’s how you get people to buy. That’s a

big plus. And that’s what works for me. Writing a personal endorsement.

Okay -- so what would be your six rules for writing copy.

Actually my six rules to writing copy are ...

Number one -- write a catchy headline

Number two -- put a testimonial in there from somebody who’s actually used the product and had

success with it. A results-driven testimonial not a hype-based testimonial.

Now write the benefits and features of the product in the ad -- the main ones.

Put two or three links throughout the ezine ad ... when they open the ad there should be a link right

there, they shouldn’t have to scroll down to click it because if they have to scroll down ... it’s kind of a

psychology thing Louis, their mouse isn’t right on that link.

Maybe this can sound a bit rude ... I can say this for myself when we’re browsing we can

often be lazy and if it’s not right there we can say "Oh never mind...". if the link’s right in

front of them they’re more likely to click it.

Exactly, and I totally agree. And that’s the main thing.

And the other thing is to use an AOL link. An AOL link will always get you about a two or three

percent higher click-through rate because there’s a certain percentage of AOL users out there.

So you include both -- you include a bare link and an HTML link.

Yes. What I do is I include a regular link and the line directly below it I include an AOL link and I pair

them up together and I take those paired links and I put them throughout the ezine about two or

three times. And that increases the response rate a little bit more like three or four percent.

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testing

Some doc