Exactly. And if they don’t then you won’t. And if there’s not a real true product on the back end then
no one’s going to succeed.
If the company’s selling leads and they’re junk the program’s going to fizzle from the bottom up. So
it’s just a matter of having to structure the program in a way where there’s a real rock-solid product.
Like
Lead Lightning
for example ... I didn’t want to just put a network marketing program that had my
name on it that I was actually a part physical owner of, that wasn’t a rock-solid product people could
use.
In other words -- I wanted to make a product so good that if you took that comp plan and you threw it
in the toilet and flushed it, that the product itself I would still be happy to recommend. Even if I
wasn’t the owner of the program. Just because the product was good.
Well I think that’s very important. That’s what really makes a business last a long time. Just
as an example -- I’m not a distributor of theirs or anything but I buy products from a network
marketing company called USANA every month. I don’t get any commission at all but I really
like the products.
Exactly. And I’ve heard of USANA and it’s supposed to be a great program. I haven’t had a chance
to join it yet but who knows....
Okay ... you used your ezine to promote
Big Dogs
. What else did you do.
Yeah I used my ezine to promote it. When it pulls good in my ezine I do what I like to call a
solo-blast meaning place as many solo ads as you can all over the internet to any publisher that’ll
take your ad that’s related to bizop.
In other words I sent my solo ad out to every targeted ezine I could find. And that cost me about
$1,500 but that’s what pulled me in about $90,000 because the money just kept coming in month
after month ... $10,000 a month ... it slowly fizzled down ... now it’s really low, it’s probably like
$1,500 a month I still get.
But the whole point with residual income is as the money’s fizzling you have a chance to reinvest it
in something more, that’ll last longer.
Like I said -- internet marketing is kind of a journey. It’s kind of an interesting journey.
But anyway what happened is I sent it to all the lists ... a solo ad by the way for people listening to
this that don’t know what it is ... it’s an ad that goes out all by itself exclusively to the publisher’s
entire database of prospects.
And you often can choose the subject as well.
Exactly. You pay the publisher, and they’ll send it out. Sometimes they’ll even send it out
personalized for you.
Can I ask -- was that a ready made advert with the program or did you write it yourself ... and
if you did write it yourself, maybe some people don’t feel confident enough to do that ... so
what would you recommend.
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