The whole name of this game is just testing. It’s really weird, you could probably place 25 ads and
they might barely break even or even some bomb. But you could place that one ad that can make
you eight or ten thousand dollars and you can just keep going. It’s really weird how it works.
I sent out a 1,500 mailing once for a program called
Secrets Of The Big Dogs
and I pulled in
probably six or seven hundred eBook sales and every five of those converted making me about $50
a month in residual ... and I was making $10,000 a month and it dropped slowly to $5,000 a month
but that mailing made me like $85,000 to $90,000.
It was a series of solo-mailings that I did. I did to many different publishers ... probably like 25 of
them. I probably made $85,000 to $90,000 off that within a year. It was a pretty good investment.
Then that money kind of fueled
Life Force International
and
Lead Lightning
program that I launched
which cost me $40,000 to start, because I had to pay the programmers $20,000 just to show them I
wasn’t a tire-kicker and I really wanted to be part of this company, and I had to pay for server fees --
about $1,300 a month. I still have to pay for those ... always have to pay those, but that’s okay.
I have to pay for other things too, so that added up to about $40,000. Legal fees was $10,000. But I
wanted to get this system going really bad and I saw the potential in it and I saw the potential in the
programmers that were working on it on the backend, so I figured it was a good deal.
So would you say you have favorite places or favorite types of advertisements you like to
place. Do you prefer ezine ads, or ...
I usually do solo ads but I’m also starting to take a little more shift into working with lead companies
and things like that. But I don’t just jump head first into stuff I don’t really know anything about. I like
to do a small test.
Like for me a small test is $1,000 -- it’s not a small test for everybody. But if I’m making three or four
hundred a month on the backend with a $1,000 test ... hey, that was a good run. So what I’ll do is
buy $5,000 next time.
If it works, if I make $1,500, $2,000 on the backend, hey next time we double it. Now I’ll keep
doubling it -- and I’ll go to the moon. I’ll work the program until I start seeing some bad results and
I’ll pull out.
And then I do another program. See, I’m going to do next year what I don’t think any network
marketer in the world has done so this is going to give this interview of ours some real substance...
My goal is to signup for eight or ten different programs and max out the comp plans. I’m not talking
about programs that pay $2,000 a month when you max out ... I’m talking about programs that pay
$70,000 to $80,000 a month when you max them out. Or more.
Some of them pay a little less. You know, multiple income streams ... that’s how I plan to build my
entire fortune in business. And a lot of people are hung up on selling leads ... a lot of the big
hotshots and stuff and that’s great -- there’s tons of money in leads, but I’m proud to be able to build
my business in a different way. Through other companies. And the thing that’s so cool about it is
there’s no management involved.
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