It was the Claude Hopkins book with Terry Dean. I learned a heck of a lot out of that. I learned tons
and tons of stuff about the theory and the psychology of selling... that getting into free stuff is bad,
you should always sell your products, you shouldn’t give anything away for free... and I’ve structured
my whole business around that concept. If you’ve ever read my newsletter Louis ...
I do, yes.
You’ll notice I hardly ever give anything away for free. Once in a while I’ll throw a free article in there
or give a link to a free eBook that I’m on but I don’t ever make it a point to give stuff away just for the
purpose of giving it away. Because what happens over time is people expect that.
Maybe that’s one of the things about your ezine ... maybe compared to others it’s very direct.
Exactly.
And actually just mentioning
Terry Dean
-- I really like his materials as well because it is very
direct, there’s very little filler ... it’s just good information.
Exactly. That’s what I like about it too.
And eventually I came out with my own eBook at
BrianGarvinSecrets.com
. It’s called Gary
Shawkey’s Secrets which is actually just another eBook -- it basically explains how I succeeded in
affiliate marketing. It’s got about 60 questions and answers ... an interview etc. etc.
I became a top seller in
Host4Profit
, the Concorde Group for a couple of months, and some other
popular programs like
MLM Marketing Center
and just by practicing some principles that I follow.
Yeah. I did see the photos from your
Host4Profit
holiday.
Oh, the Bahamas trip that I won from Allen Says, that was fun. That was a week in the Bahamas --
it was great.
It was nice and restful too and then by the time I came back I was ready to work again.
Because thinking about it, it really is quite an achievement getting a thousand signups
through your
Host4Profit
referral account ... and I think you mentioned it in your book
Brian
Garvin’s Secrets
-- one reason you succeeded so well with that is you tied it very closely to
what your visitors needed at that time.
Exactly. And the funny thing is I make just as much now on the residual income as I do off the
software. Right now my
Host4Profit
checks are somewhere around $1,400 a month right now ...
about $1,450. And with
Host4Profit
for some reason there’s a huge attrition rate ... a lot of people
just don’t stay on the internet.
There’s an 80% attrition rate, so obviously if I kept everybody it’ll be almost $10,000 a month right
now. But you know how it is -- it happens on the internet but I’m replacing them faster than they’re
going and I’m still making a decent check.
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