Plus it’s a lot less convenient -- I find personally speaking it’s a lot easier to organize things
just on the computer.
Absolutely. So much easier. Actually my day consists like this...
I get up in the morning, have something to eat, hit the computer, answer a few emails, place a
couple of ads, make a few phone calls, and then I’m done. It might take me an hour or two a day.
Maybe close a prospect or two over the phone and that’s it ... I’m done.
Do you work from home ... you run it all from home.
Yes -- I run my entire business from home and I’ve been running it from home since the day I started
actually which is 1998.
That is the amazing thing -- all you need is a computer and an internet connection.
That’s the funny thing about the internet Louis. Ever noticed that you’re on the computer, you’re
typing away, you’re in the keyboard zone and you lose track of time.
I don’t know what it is -- it’s a really simple business but it’s a lifestyle, it’s the coolest lifestyle I think
because you can just get up at home, make a ton of money, and take off the rest of the day...
Go shopping at the mall, go to the movies ... I live close to San Diego ... I live in Oceanside which is
about 45 minutes north of San Diego and I can take off to Los Angeles which is probably an hour
and a half from my house, catch a movie out there, go to the mall out there too and then come back.
That’s what I feel is one of the real benefits of self-employment, but especially this sort of
business.
Exactly. Because I could do that on a work day like on a Thursday. I can just hop in the car and
take off somewhere. And who’s going to tell me not to. It’s my business.
Absolutely. So if we just talk about your foundations in this business ... you said you started
in 1998 selling a CD ... did that come with all the sales materials and everything. What I’m
really thinking of -- when did you decide you had to start learning some direct marketing
skills.
Well basically what happened, it was really funny...
I saw this letter by this guy named
Terry Dean
I’m sure you probably know him Louis. I’m sure we
all know him right.
It was really funny because I was just surfing around the internet and I saw a picture of his face
smiling and I kind of laughed when I saw it and I saw this big long letter that kind of told me he knew
exactly what he was talking about.
So I went ahead and bought his course, it was at MrMarketer.com. I went ahead and bought that
book ... he doesn’t have it on the site any more but the name of the book was
Scientific Internet
Marketing
or something like that.
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